Using Digital Marketing To Sell Your Home

Monday Jul 15th, 2024

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Using Digital Marketing To Sell Your Home 🏡

When was the last time you went shopping online? Maybe on Amazon or Google?

Well guess what? Shopping for real estate is really no different.

If you're looking to sell your home quickly and for the best price, you need a lot of eyes on that home. You may be asking, well, how can we effectively do this? Well, Digital Marketing can be your secret weapon!

 

Today's blog post will outline how digital marketing can help sell your home.


When selling your home, placing a yard sign on the front lawn and listing it on the MLS is great, but its basic. Are you missing out on social media platforms with the most traffic?

In today's market, maximum exposure is needed to get your home in front of the most potential buyers. Digital marketing does this by boosting your home's visibility. By listing your property on multiple online platforms like Realtor.ca, and Social Media, you can reach a wider audience than traditional methods.

 

Studies have shown that 95% of buyers search online for their homes, and 77 % use social media to search. Yet surprisingly only 16% of agents use social media in their marketing strategy. And Only 1% are doing it correctly.


As a real estate professional, I strive to do my best at staying current with industry standards and changing times. In order to best serve my clients, I look for strategies that will maximize results. Through training and education I have learned how to created a digital marketing plan that places your home in front of thousands of potential buyers weekly and I will share some of the strategies with you.


Focusing on Targeted advertising can reach potential buyers who are specifically looking for homes like yours. Platforms like Facebook and Google Ads allow you to target users based on location, interests, and even their online behaviour.


Next, you can engage with potential buyers on Social Media. Posting your home on platforms like Instagram and Facebook not only increases exposure but also allows you to interact with interested parties in real-time, where you can answer questions and provide more details.

 

Email marketing is another powerful tool. Sending out newsletters to a list of potential buyers and real estate agents can drive interest and bring more attention to your listing.


And finally, one of the best parts of digital marketing in my opinion, is the ability to track your efforts. You can use analytics to see which strategies are working and adjust your approach as needed to maximize interest and showings.


As you can see, by leveraging digital marketing, you can make your home stand out in a crowded market, reach the right buyers, and sell quickly at a great price.


I hope this blog post, helped explain how digital marketing can help get your home sold. Feel free to reach out if you have any questions, I'm always here to help!


 

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